What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, smartphone) when you visit a website. They help websites remember your preferences, improve functionality, and provide analytics.
How We Use Cookies
We use cookies to:
- Remember your preferences (e.g., language, vehicle search filters)
- Analyze website traffic and usage patterns
- Improve website performance and user experience
- Deliver personalized content and advertisements
- Enable essential website features
Types of Cookies We Use
1. Strictly Necessary Cookies
These cookies are essential for the website to function and cannot be disabled.
Purpose:
- Enable core functionality (navigation, forms)
- Secure access to certain areas
- Remember items in your enquiry basket
Examples:
- Session cookies
- Security cookies
Legal Basis: Legitimate interest (essential for service provision)
2. Performance Cookies
These cookies collect anonymous information about how you use our website.
Purpose:
- Analyze visitor traffic and behavior
- Identify popular pages and content
- Detect and fix errors
- Improve website performance
Examples:
- Google Analytics
- Hotjar
Legal Basis: Consent
3. Functionality Cookies
These cookies remember your choices and preferences.
Purpose:
- Remember your language preference
- Save vehicle search filters
- Remember login details (if you create an account)
- Personalize content based on your interests
Examples:
- Preference cookies
- Remember-me cookies
Legal Basis: Consent
4. Targeting/Advertising Cookies
These cookies track your browsing to deliver relevant advertisements.
Purpose:
- Show you ads for vehicles you've viewed
- Measure ad campaign effectiveness
- Limit how many times you see an ad
- Personalize marketing communications
Examples:
- Facebook Pixel
- Google Ads
- LinkedIn Insight Tag
Legal Basis: Consent
Third-Party Cookies
We use services from third-party providers that may set cookies:
- Google Analytics: Website traffic analysis
- Google Ads / Google Tag Manager: Advertising and remarketing
- Facebook Pixel: Social media advertising
- Hotjar: User behavior analysis and heatmaps
- YouTube: Embedded videos
- Mailchimp / Email Platforms: Email campaign tracking
These third parties have their own privacy policies and cookie policies.
Cookie Duration
Cookies can be:
- Session Cookies: Deleted when you close your browser
Persistent Cookies: Remain on your device for a set period (typically 30 days to 2 years)
Managing Your Cookie Preferences
Cookie Consent Banner
When you first visit our website, you'll see a cookie consent banner. You can:
- Accept all cookies
- Reject non-essential cookies
- Customize your preferences
Browser Settings
You can control cookies through your browser settings:
- Chrome: Settings > Privacy and Security > Cookies
- Firefox: Settings > Privacy & Security > Cookies
- Safari: Preferences > Privacy > Cookies
- Edge: Settings > Cookies and Site Permissions
Disabling cookies may affect website functionality.
Opt-Out Tools
You can opt out of targeted advertising:
- Google Ads: https://adssettings.google.com
- Facebook: https://www.facebook.com/settings?tab=ads
- Your Online Choices: https://www.youronlinechoices.com
Do Not Track (DNT)
Some browsers offer a "Do Not Track" (DNT) signal. We currently do not respond to DNT signals, but you can control cookies through the methods above.
Changes to This Cookie Policy
We may update this Cookie Policy to reflect changes in technology or regulations. Check this page periodically for updates.
Contact Us
Questions about cookies?
Email: [CONTACT EMAIL]
Phone: [PHONE NUMBER]